Privée Fée is an atelier born from a lifelong devotion to beauty, imagination, and the quiet poetry of the natural world.

Founded by Dayton Sims and based in New York City, Privée Fée is the culmination of a journey that began far from the city — in Montana, surrounded by vast skies, open land, and ethereal landscapes that invite introspection. Growing up amid such magnificence instilled a deep awareness of how fortunate we are to be moved by the earth itself, and how inspiration can be found simply by paying attention.

From an early age, clothing became a way to translate that wonder. What began as an instinctive desire to wear beauty soon became a practice — learning to sew, to pattern make, to understand how fabric moves and breathes on the body. This curiosity grew into devotion, and devotion into purpose. Privée Fée is, at its heart, a love letter to creativity — a commitment to making garments that allow the wearer to feel luminous, expressive, and deeply themselves.

The brand draws heavily from whimsy, femininity, and imagined worlds — not as fantasy, but as possibility. Silks, chiffons, and georgettes are chosen for their ability to move like air and water, echoing the softness of tides and the fluidity of the body. Each piece is designed to mirror the surrounding world: the shimmer of the sea, the quiet drama of wind, the romance of light meeting fabric.

Privée Fée was also shaped by travel — by witnessing how others live, by encountering distant coastlines and glistening beaches that felt almost sacred in their beauty. The ocean, in particular, remains a constant source of emotion and reverence. Its vastness, rhythm, and mystery feel endlessly inspiring — a reminder of something greater, something eternal.

Ultimately, Privée Fée is the creative expression of all the roads that led here. It is a brand rooted in personal history, shaped by nature and travel, and guided by an unwavering belief in beauty. Every piece is an invitation — to feel adorned, to feel seen, and to live, even briefly, inside one’s own dream.